California’s New Digital License Plates – Coming Soon

Maybe California actually is working on creative ways to reduce it’s $1.3 Trillion budget deficit?  So who’s financial visionary responsible for a new digital idea? …Nancy Pilosi?…Gavin Newsome?…Maxine Waters?  No, it’s the DMV!  The Golden State’s favorite place to hang out early in the morning…has come up with a new way to transform a $21 stamped metal vehicle license plate and turn it into a brand new electronic $700 luxury tax with a small recurring revenue component that offers itself the future potential for display advertising revenue (when the vehicle is parked).

California’s new license plate is being first tested in Sacramento with a fleet of 24 in-house city owned vehicles.  The digital display board allows updated messages to be controlled by the driver or remotely by fleet managers.  Using the same computer technology as Kindle eBook readers, along with a wireless communication system…the new plates come with their own computer chips and battery.

What are it’s main advantages?

1. Electronic Registration & Renewals
2. Electronic Transfer of Ownership

Motorists who choose to buy the plate can register their vehicles electronically and eliminate the need to physically stick tags on their plates each year. They also may be able to display personal messages — if the DMV decides to allow that.

What’s the price tag on this cutting edge technology…that already has stoke up concerns about privacy and safety?  A cool $700 (plus a monthly fee of about $7)…though not available through the DMV.

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